When I first joined Tiktok, I only wanted to make videos for anyone who cared to watch me be happy. I later learned that people are going viral and making a living out of Tiktok, so I decided to get serious with the app and make a living from my videos.
I researched and found out that TikTok has become one of the most popular and addictive social media platforms globally, with over 1 billion active users each month.
There are numerous ways to build your TikTok account like a pro; if you desire to display your skills and captivate your audience or grow your business, TikTok has something for everyone. But we must first find out how you use TikTok like a pro and stand out
From my knowledge of helping several people build their TikTok accounts, I will share some of the most beautiful things you can do to use TikTok like a pro, even if you are a beginner. There are couples of things you will be learning here, and these are.
- Better set up your profile and optimize it for your niche
- Create engaging and authentic content that attracts and retains your audience
- Collaborate with influencers and other users to boost your reach and credibility
- Use music, effects, filters, and other features to enhance your videos and express your creativity
- Leverage data saver, privacy settings, and other options to customize your TikTok experience
My aim is that by the time you have finished going through this new guide, you will clearly understand how to use TikTok like a pro and take your TikTok game to the next level.
Setting Up Your Profile
The first step to using TikTok like a pro is to set up your profile and make it appealing and relevant to your niche. Your profile is your first impression on TikTok, so you must ensure it reflects your personality and brand. Here are some tips to set up your profile:
1. Choose a catchy and memorable username that relates to your niche and content. For example, if you are a fitness enthusiast, you can use something like @fitfam or @workoutqueen. Avoid using numbers, symbols, or random letters that make your username hard to remember or pronounce.
2. Write a bio describing who you are, what you do, and what value you offer your audience. For example, if you are a fitness enthusiast, you can write, “Hi, I’m Lisa, a personal trainer and nutritionist. I share tips and tricks to help you get fit and healthy. Follow me for daily workouts, recipes, and motivation.” Use emojis, hashtags, and keywords to make your bio more engaging and searchable.
3. Incorporate a hyperlink to your website or personal or business blog. If you have any, incorporate a hyperlink That leads to your website, personal or business blog, and other social media handles. This can increase the flow of visitors to your various channels and improve your online presence. Linktree can create a landing page with multiple links to your different platforms.
4. Utilize a superior image that clearly shows your face and matches your brand identity. For example, if you are a fitness enthusiast, you can use a picture of yourself in your workout gear or doing an exercise. Avoid using blurry, dark, or cropped pictures that make you look unprofessional or untrustworthy.
5. Select a cover video that showcases your best or latest content and captures your audience’s attention. For example, if you are a fitness enthusiast, you can use a video of yourself doing a challenging workout or showing your transformation. Use videos that are shorter and more relevant to your niche.
Creating Engaging Content
The next step to using TikTok like a pro is to create engaging and authentic content that helps your audience connect deeply with you while demonstrating your skills. Content is king on TikTok, so you must ensure your videos are short, to the point, visually appealing, and original. To produce compelling content, here are some valuable pointers:
1. Find your niche and stick to it. Devote your attention to generating content relevant to your niche and showcasing your expertise and passion. For example, if you are a fitness enthusiast, you can create content that covers topics like workouts, nutrition, wellness, etc. Make content concise, specific, and relevant to your niche, as this will confuse your audience and dilute your brand.
2. Research your audience and competitors. Discover the topics that intrigue your audience and then carefully analyze the strengths and weaknesses of your competitors. For example, if you are a fitness enthusiast, you can use tools like TikTok Analytics or TikTok Pro to see which videos get the most views, likes, comments, and shares. You can also check out your niche’s top hashtags, trends, and challenges and see what other users create. Identifying the gaps and opportunities can be facilitated through this process, as well as best practices for your content creation.
3. Try out various forms of content until you discover the ones that suit you best. You can try tutorials, challenges, trends, behind-the-scenes tips, reviews, etc.
For example, if you are a fitness enthusiast, you can try creating videos that teach your audience how to do a specific exercise, challenge them to do a workout with you, follow a popular trend or song, show them what you eat in a day, give them advice on how to stay motivated, review a fitness product or service, etc. The key is to be creative, fun, and informative and test different formats and styles until you find your sweet spot.
4. Use catchy captions and hashtags to describe your videos and make them discoverable. Incorporate pertinent and trendy hashtags within your specific field and the subject matter of your content.
For example, if you are a fitness enthusiast, you can use hashtags like #fitness, #workout, #health, etc. You can also use hashtags specific to your video, such as the name of the exercise, the challenge, the trend, the product, etc. You can also use trending or viral hashtags, such as #fyp, #foryou, #foryoupage, etc.
These will help you get more exposure and reach new audiences. However, use only a few hashtags, making your caption look spammy and reducing engagement. A good rule of thumb is to use 3 to 5 hashtags per video. You can also use tools like Hashtag Generator or TikTok Hashtags to find the best hashtags for your videos.
5. Be consistent and post regularly. Try to post at least once a day and at the optimal times when your audience is most active.
For example, if you are a fitness enthusiast, you can post your videos in the morning, afternoon, or evening, depending on when your audience is most likely to work out or watch your videos. Various tools, such as TikTok Analytics or TikTok Pro, are available to see when your audience is most engaged online. You can also use tools like Later or Buffer to schedule your posts in advance and save time.
A consistent posting schedule can assist in building trust, good loyalty, and fantastic credibility with your audience and maximize your probability of being showcased on the For You page.
6. Interact with your audience and other users. Respond to comments, like and share other videos, follow and collaborate with other users, etc.
For example, if you are a fitness enthusiast, you can reply to your audience’s questions, feedback, or requests, share their videos, follow and support other fitness creators, collaborate on challenges, trends, or duets, etc. This will help you build rapport, engagement, and community with your audience and other users and grow your network and influence on TikTok.
Collaborating with Influencers
One of the best ways to use TikTok like a pro and reach new audiences is to collaborate with influencers and other users. Influencers possess a significant and dedicated fanbase and enhance your exposure and credibility. To effectively collaborate with influencers, consider the following pointers:
1. Find and contact influencers who share your niche and audience. Use TikTok’s search function to narrow your search and pay attention to their engagement and views. For example, if you are a fitness enthusiast, you can search for keywords like fitness, workout, health, etc., and see the top creators in your niche.
You can also use tools like Influencer Marketing Hub or Upfluence to find and contact influencers based on various criteria, including location and category, followers, engagement, etc.
2. Work with a mix of influencers at multiple levels. Collaborating with micro-influencers with a follower count ranging from 10,000 to 100,000 is a viable option, as macro-influencers (over 100,000 followers) or even mega-influencers (over 1 million followers).
Each level has pros and cons, such as cost, reach, engagement, trust, etc. For example, if you are a fitness enthusiast, you can work with micro-influencers with a more niche and loyal audience, macro-influencers with a more diverse and larger audience, or mega-influencers with a more massive and influential audience. The key is to find the right balance and fit for your goals and budget.
3. Offer value and mutual benefits. Don’t just ask for a shoutout or a promotion, but offer something in return, such as a product, a service, a commission, etc.
For example, if you are a fitness enthusiast, you can offer your influencer a free trial of your online coaching program, a discount code for your fitness products, a percentage of the sales generated from their referrals, etc. You can also offer non-monetary benefits such as exposure, recognition, content, etc. The key is to make your offer attractive, fair, and win-win for both parties.
4. Be creative and authentic. Don’t just copy or imitate what other influencers are doing, but create your own unique and original content that showcases your collaboration and personality. For example, if you are a fitness enthusiast, you can create videos showing how you and your influencer partner work together, challenge, or share tips and tricks.
You can also use humor, storytelling, or emotions to make your videos more engaging and memorable. The key is to be authentic, creative, and respectful, adding value to your and your influencer’s audience.
Using Music, Effects, Filters, and Other Features
TikTok is a platform that allows you to express your creativity and have fun with your videos. You can use music, effects, filters, and other features to enhance your videos and make them more appealing and entertaining. Here are some tips on how to use music, effects, filters, and other features:
1. Use music that suits your content and mood. You can choose from TikTok’s library of songs or upload your music. You can also edit the music to adjust the volume, speed, duration, etc. For example, if you are a fitness enthusiast, you can use upbeat and energetic music to match your workout videos or soothing and relaxing music to match your wellness videos. You can also use trending or popular music, such as TikTok Viral Songs or TikTok Top 100.
2. Use effects that add flair and style to your videos. You can choose from TikTok’s effects library or create your effects. You can also edit the effects to adjust the intensity, timing, direction, etc.
For example, if you are a fitness enthusiast, you can use effects like Green Screen, Mirror, or Split Screen to show different angles or locations of your workout or effects like Beauty Mode, Face Zoom, or Blush to enhance your appearance or expression. You can also use trending or widespread effects, such as TikTok Trending Effects or TikTok Top Effects.
3. Use filters that improve the quality and appearance of your videos. You can choose from TikTok’s library of filters or create your filters.
You can also edit the filters to adjust the brightness, contrast, saturation, etc. For example, if you are a fitness enthusiast, you can use filters like Vibrant, Natural, or Vintage to create different moods or atmospheres for your videos, or filters like Portrait, Glamour, or B&W to create different styles or aesthetics for your videos. You can also use trending or popular filters, such as TikTok Trending Filters or TikTok Top Filters.
4. Use other features that enhance your videos and make them more interactive. You can use stickers, emojis, text, voiceovers, duets, reactions, etc. For example, if you are a fitness enthusiast, you can use stickers or emojis to add fun or emotion to your videos, text or voiceovers to add information or narration, duets or reactions to interact with other users or videos, etc. You can also use trending or popular features like TikTok Trending Stickers or TikTok Top Features.
Leveraging Data Saver, Privacy Settings, and Other Options
The last step to using TikTok like a pro is to leverage the data saver, privacy settings, and other options to customize your TikTok experience. You can use these options to save your cellular data, protect your Privacy, and personalize your preferences. Here are some tips for leveraging data savers, privacy settings, and other options:
1. Use a data saver to reduce your data consumption. Data Saver will lower the resolution and loading speed of the videos, but it will save your data when you are not connected to Wi-Fi. Go to Me > Settings and Privacy > Data Saver to enable the data saver and turn on the switch. You can also download videos over Wi-Fi only or download videos in advance to save more data.
2. Use privacy settings to control your visibility and interactions. You can enable private accounts, disable video downloads, block or report users, filter comments, etc. To access privacy settings, go to Me > Settings and Privacy > Privacy and choose your options. You can also choose to Manage account or Delete account if you change or remove your TikTok account.
3. Use other options to personalize your preferences. You can enable dark mode, change language, clear cache, manage notifications, etc. To access additional options, go to Me > Settings and Privacy > General and choose your options. You can also choose to Share profile or Switch to Pro account if you want to share or upgrade your TikTok account.
Conclusion
TikTok is a great platform to showcase your talents, entertain your followers, or grow your business. Just by following these guides, you can use TikTok like a pro and take your TikTok game to the next level.
Always remember to be yourself, have fun, and keep learning. If you have any questions, do ask using the comment, and i will clarify you.
