If you have ever pondered the reason behind the viral success of specific TikTok videos while others barely get any views, Or why you keep seeing the same type of content on your for you page (F.Y.P.) even though you are not interested, Or why are your followers and engagement growing slower than you expected.
You might have a problem with your TikTok algorithm. The algorithm of TikTok plays a pivotal role in curating the videos that appear on your For You Page (F.Y.P.), what videos are shown to other users, and how your videos perform on the platform. It is based on various factors, such as your preferences, behavior, interactions, and feedback.
The TikTok algorithm is essential for users who want to grow their audience, get more views, and enjoy the content they see. A good TikTok algorithm can help you reach more potential followers, increase your exposure and discoverability, and boost engagement and retention. A flawed TikTok algorithm can do the opposite and frustrate and discourage you.
But don’t worry; you can fix your TikTok algorithm and improve your experience on the platform. I will show you how to fix your TikTok algorithm in five easy steps:
- Know your niche and target audience
- Optimize your profile and content
- Engage with other users and trends
- Analyze your performance and feedback
- Experiment and adjust your strategy
By following these steps, you can improve your TikTok algorithm and create a more satisfying and successful experience on the platform.
Step 1: Know and understand Your Niche and Target Audience
The first step to fixing your TikTok algorithm is to know and understand your niche, including your target audience. Your niche is the topic or category you focus on in your content. Your target or intended audience comprises individuals most likely interested in your niche and content.
Knowing and understanding your niche and your target audience is very important for your TikTok algorithm because it will help you attract and retain followers interested in your content and make your account more discoverable and relevant to the algorithm. The algorithm will show your videos to users with similar preferences, behavior, and interactions as your target audience and who will likely engage with your content.
To find and define your niche and target audience, consider your passions, skills, hobbies, goals, values, and personality, and see what content you enjoy watching and creating on TikTok. You should also research your niche competitors, influencers, and trends and see what type of content works well for you and what gaps you can fill. TikTok Analytics tool is available for you to utilize or TikTok Pro Account to get insights into your niche and audience.
You should be authentic, original, and creative in your niche and target audience and avoid copying or chasing popular content that does not align with your brand and vision. You should also be consistent and transparent in your niche and target audience and avoid confusing or alienating your followers and the algorithm.
Step 2: Optimize Your Profile and Content
The second step to fixing your TikTok algorithm is to optimize your profile and content. Your profile and content are the first impressions you make on your followers and potential followers, as well as the algorithm. They are the main factors that determine your visibility, credibility, and engagement on the platform, as well as your appeal and memorability to your followers and potential followers.
To optimize your profile and content, you should use a catchy and relevant username, a high-quality and attractive profile picture, a concise and informative bio, and a link to your other social media or website. You should also use catchy and relevant titles, hashtags, captions, and sounds for your videos, as well as high-quality and attractive thumbnails, filters, effects, and stickers. It would be best to use the keywords “how to fix your TikTok algorithm” in your profile and content, as this will help you rank even higher on the search results, attracting more traffic to your post.
Your profile and content should be consistent, frequent, and timely, and avoid spamming, misleading, or violating the TikTok community guidelines. You should also follow the best practices for TikTok content creation, such as:
- Opt for a vertical orientation with an aspect ratio of 9:16 and a minimum resolution of 720p at least.
- Make sure you are keeping your videos just between 15 and 60 seconds long
- Use bright and contrasty colors and lighting
- Use clear and audible sound and voice
- Use catchy and trending music and sounds
- Use text, stickers, and effects to add value and context to your videos
- Use transitions, cuts, and edits to make your videos more dynamic and engaging
- Use calls to action, questions, and challenges to encourage interaction and feedback
Step 3: Engage with Other Users and Trends
The third step to fixing your TikTok algorithm is to engage with other users and trends. Engagement is critical to your success on TikTok, showing the algorithm that you are active, relevant, and valuable on the platform. Engagement also helps you build relationships and loyalty with your followers and potential followers and increases your exposure and discoverability by the algorithm.
To engage with other users and trends, you should follow, like, comment, share, and duet with other users in your niche and target audience or have content similar or complementary to yours. You should also participate in challenges, hashtags, and trends related to your niche and content or viral on the platform. You should also respond to your follower’s and potential followers’ comments, messages, and feedback and show your appreciation and gratitude.
You should be genuine, respectful, and positive in your engagement with other users and trends and avoid spamming, trolling, or harassing. You should also be strategic and selective in engaging with other users and trends and save time and energy on irrelevant or low-quality content.
Step 4: Analyze Your Performance and Feedback
The fourth step to fixing your TikTok algorithm is to analyze your performance and feedback. Analysis measures and evaluates your results and outcomes on the platform and your strengths and weaknesses. Analysis also helps you understand your and potential followers’ preferences, behavior, and interactions.
To analyze your performance and feedback, you should use tools like TikTok Analytics or TikTok Pro Account to get data and insights into your account, videos, and audience. You could also use tools like Google Trends or TikTok Trends to obtain data and insights into the viral trends and topics on the platform. It would be best to use tools like TikTok Feedback or TikTok Report to get feedback and suggestions from the TikTok team and community.
You should be objective, critical, and curious in analyzing your performance and feedback and avoid being biased, complacent, or defensive. You should also be proactive, responsive, and adaptive in analyzing your performance and feedback and avoid being passive, reactive, or rigid.
Step 5: Experiment and Adjust Your Strategy
The fifth and final step to fixing your TikTok algorithm is to experiment and adjust your strategy. Experimentation is the process of testing and trying new and different things on the platform and learning and improving from your experiences. Experimentation also helps you discover new and better ways to create and deliver your content and grow and engage your audience.
To experiment and adjust your strategy, you should try new and different niches, topics, formats, styles, techniques, and features for your content, as well as new and different ways to optimize, promote, and distribute your content. It would be best if you also tried new and different ways to interact and collaborate with other users and trends, as well as new and different ways to analyze and respond to your performance and feedback.
You should be creative, innovative, and adventurous in your experimentation and adjustment of your strategy and avoid being boring, repetitive, or predictable. You should also be flexible, open-minded, and willing to change in your experimentation and adjustment of your strategy and avoid being stubborn, closed-minded, or resistant to change.
Conclusion
Fixing your TikTok algorithm is not a difficult or impossible task but a simple and achievable one. When you carefully Follow the five easy steps I have outlined in this post, you can fix your TikTok algorithm and create a more satisfying and successful experience on the platform.
Also, you will be able to attract and retain more followers interested in your content, increase your exposure and discoverability by the algorithm, and boost your engagement and retention on the platform. You will also enjoy the content you see on your F.Y.P. and have more fun and fulfillment on TikTok.
