Selling digital products has produced many millionaires in recent years, and as days go by, many options for selling these digital products surface, just like the new TikTok shop.
I understand that you want to sell your products and services on TikTok, but to do this in the traditional way, you need more followers to access the official TikTok Shop feature.
You should know that you are one of many who want to do this. Many creators and entrepreneurs face the same challenge when they want to start a TikTok shop but must meet the minimum requirements.
Fortunately, there is a way to create a TikTok shop without 1000 followers. I will guide you through how to do it in four easy steps i have highlighted below.
- Set up your online store on a third-party platform
- Carefully create your TikTok account and maximize your profile optimization
- Make engaging and informative videos to showcase your products or services
- Promote your TikTok shop and drive traffic to your online store
But that’s not all you need to know; following the detailed steps and explanation I will give you throughout this post, you can create a TikTok shop that attracts and converts your target customers, increases your brand awareness, and boosts your sales.
Step 1: Set up your online store on a third-party platform
The first step to creating a TikTok shop without 1000 followers is to set up your online store on a third-party platform, such as Shopify, Etsy, WooCommerce, or BigCommerce. This platform allows you to generate and oversee your e-commerce website to list your products or services, accept payments, and fulfill orders.
Various factors must be considered when selecting the optimal platform that suits your requirements, such as the type of products or services you sell, the features you need, the pricing you can afford, the ease of use you prefer, and the customer support you expect. It is possible to evaluate the advantages and disadvantages of various platforms by reading reviews or comparisons such as this one.
Once you have chosen your platform, you need to set up your online store by following the instructions from the platform’s website. The methodology may differ based on the specific platform being used. However, the fundamental steps typically entail the following:
- Sign up for an account and choose a plan
- Pick a domain name and a theme for your store
- Add your products or services and set your prices
- Configure your payment methods and shipping options
- Customize your store’s design and settings
You can find screenshots or videos to guide you through the process on the platform’s website, such as this one.
Step 2: Create a TikTok account and optimize your profile
The second step to creating a TikTok shop without 1000 followers is to create a TikTok account and optimize your profile. This will help you attract and retain your target audience and establish your brand identity and credibility.
Establishing a TikTok account is an effortless and costless process. To access the official mobile application, it is necessary to download it from either the Google Play or Apple Store and then proceed to sign up; you can enter your phone number and email address or link one of your social media accounts. You can also create a Pro account to access more features and analytics.
Optimizing your profile is crucial to making an excellent first impression and communicating your value proposition to potential customers. If you want to maximize your profile, you need to:
- Choose a catchy and relevant username that reflects your brand name and niche.
- Write a compelling bio that summarizes what you do, what you offer, and what makes you unique.
- Include a hyperlink directing your clientele to your virtual marketplace, providing them access to your merchandise and offerings.
- Opt for a profile picture and cover photo of superior quality to showcase your brand image and personality.
- Select a suitable category and niche for your content, such as beauty, fashion, fitness, or food.
You can find examples of successful TikTok profiles in your niche by browsing the app or searching for relevant hashtags, such as this one.
Step 3: Make engaging and informative videos to showcase your products or services
The third step to creating a TikTok shop without 1000 followers is creating captivating and educational videos to exhibit your products and offerings. This will help you showcase the value and quality of your offerings and educate and entertain your potential customers.
Making engaging and informative videos to showcase your products or services requires creativity and planning. The below content will give you some tips on how to do it:
1. Choose a catchy and relevant title that captures the attention and interest of your viewers. Utilize relevant keywords and hashtags that align with your niche and your products or services. For example, if you sell handmade jewelry, you can use titles like “How to Make a DIY Necklace with Beads and Wire” or “#JewelryHacks: 5 Ways to Style Your Earrings”.
2. Add a call to action at the end of your video that invites your viewers to explore your virtual store, purchase your products or services, or follow you for more content. You can also use stickers, captions, or voice-overs to add your call to action. For example, say, “If you liked this video, check out my online store for more amazing jewelry,” or “Swipe up to shop now.”
3. By utilizing filters and effects to improve the caliber and attractiveness of your videos, you can enhance their overall impact and draw more viewership. A diverse selection of filters and effects on TikTok are available for you, such as beauty, bling, glitch, or green screen. You can also use external apps or tools to edit your videos, such as InShot, V.S.C.O., or Adobe Premiere Rush.
4. Show the features and benefits of your products or services in your videos. You can use different angles, close-ups, zooms, or slow motions to highlight the details and quality of your products or services. You can also use text, graphics, or voice-overs to explain the benefits and value of your products or services. For example, you can say something like, “This necklace is made of high-quality beads and wire, and it comes in different colors and sizes,” or “This service will help you to improve your productivity and happiness in just 10 minutes a day”.
5. Demonstrate how to use your products or services in your videos. You can show how to apply, wear, or operate your products or how to follow, implement, or enjoy your services. You can also show the before and after results or the transformation or improvement your products or services can provide. For example, you can show how to put on your earrings or how your service can help someone achieve their goals or solve their problems.
6. Share customer testimonials or reviews in your videos. You can use screenshots, videos, or voice-overs to share the feedback and experiences of your satisfied customers. You can also use stickers, captions, or graphics to highlight your customers’ positive ratings, comments, or quotes. For example, you can say, “Don’t take my word for it; listen to what my customers have to say,” or “Look at these amazing reviews from my happy customers.”
7. Collaborate with other creators or influencers in your niche or related niches. You can partner with them to create duets, reactions, challenges, or giveaways. You can ask them to review, recommend, or endorse your products or services. This will help you to expand your reach, increase your credibility, and generate more traffic and sales. For example, you can say, “I’m so excited to collaborate with @username, who is an expert in this niche,” or “Thank you, @username, for trying out my product and sharing your honest opinion.”
You can find examples of successful TikTok videos in your niche by browsing the app or searching for relevant hashtags, such as this one.
To make and upload your videos, you can follow the steps from TikTok’s website, such as this one.
Step 4: Promote your TikTok shop and drive traffic to your online store
The final thing you should do to create a TikTok shop without 1000 followers is promote your TikTok shop and drive traffic to your online store. This will help you increase your exposure and reach and convert your viewers into buyers.
Promoting your TikTok shop and driving traffic to your online store requires strategy and effort. Below, you will find some tips on how to do it:
1. Post consistently and frequently on TikTok. You should aim to post at least once daily, or more if possible. You should also post at the best times for your niche and audience, which you can find out using analytics and insights. You can also use tools like Later or Buffer to schedule your posts in advance.
2. Engage with your audience and other creators on TikTok. You should reply to your viewers’ comments, messages, and questions and thank them for their support and feedback. You should also like, comment, and follow other creators who share the same niche and join their live streams, duets, or challenges. This will help you to build relationships, trust, and loyalty with your audience and peers.
3. Participate in trends and challenges on TikTok. You should watch TikTok’s trending hashtags, songs, sounds, and effects and use them to create relevant and original content. You should also join or create challenges related to your niche and products or services, inviting your audience and other creators to join. This will help you to boost your visibility, virality, and engagement.
4. Use analytics and insights to optimize your performance on TikTok. You should track and measure your TikTok account’s key metrics and indicators, such as views, likes, comments, shares, followers, and watch time. It would be best to analyze your audience’s demographics, preferences, and behaviors, such as age, gender, location, interests, and actions. You can use the built-in analytics and insights feature on TikTok or external tools like TikTok Analytics or TikTok F.Y.P.
5. Run ads and campaigns to promote your TikTok shop and online store. You can use the TikTok Ads Manager to create and manage your ads and campaigns on TikTok, such as in-feed ads, branded hashtag challenges, branded effects, or top-view ads. You can also target your ads to the audience you want to see your products based on their location, what they are interested in, and behaviors. You can also set your budget, duration, and goals for your ads and campaigns. By utilizing this approach, you can expand your customer base to reach a wider audience of potential patrons, increase conversions, and grow your sales.
6. Expand the reach of your content by promoting it across multiple social media platforms. You can use the share feature on TikTok. Utilizing this sharing feature available on TikTok can help you effortlessly spread your videos across various other platforms, including but not limited to Instagram, Facebook, Twitter, or YouTube. You can also generate and publish a wide variety of content on other platforms, such as photos, stories, reels, or blogs. You should also link your online store and TikTok account on your other platforms and encourage your followers to check them out. This will help you diversify your content, increase your reach, and attract more visitors to your virtual shop.
You can find some resources or tools to help you with your promotion and traffic generation, such as this one.
To promote your TikTok shop and drive significant traffic to the one you have set up, you can follow the steps from TikTok’s website, such as this one.
Conclusion
As I have detailed these steps, if you carefully follow them, you can create a TikTok shop that attracts and converts your target customers, increases brand awareness, and boosts sales. You will also enjoy the benefits and opportunities of selling on TikTok, such as reaching a large and engaged audience, creating fun and creative content, and leveraging the power of social commerce.
What are you waiting for? Start creating your TikTok shop today and see the results for yourself. To help you get started, I have a special offer: a 10% discount code for your first purchase on my online store. Just use the code HOWITIKTOK12 at checkout and enjoy your savings.
